4/14 Post Modern

high culture vs the low culture
media controls
civil unrest
fighting against the idea of
racial unrest
cultural influences
music style
Victor Moscoso
Wes Wilson
postmodernism
fashion
music
push pin studios
are you experienced
New waver typography
Wolfgang Weinhart
counter culture
layering information
playfulness
diagonal type
paint boxes
illusion of depth
End of originality
Art can be repetitious
reversal of imagery
see text_ read image
David Carson


A whole bunch of craziness is going on.Visual communication was being plastered all over the place. Foundations of individualism and consumerism. Looked at models of music and design for direction. During this period alternate publications came out many of which including cartoons. A whole range of communities came together around certain magazines. Clear opposition to Swiss design. Breaking hold of international style that originated in Basel where it was first established. Found it kinda funny that European where looking over to America for social trends.

Wolfgang Weingart rejected the right angle and was breaking away from traditional means. Furniture and architecture was receiving the playful and intuitive approach. He was also the first to use the first MAC in 1984.
I kinda think that the idea of end of originality is sad. We've reached a point where there is no more creative process. Given up and use this "pool' to create imagery.
David Carson likes to rile things up a bit a bit in the design community. He had a complete disregard for functionality and goes against everything. Takes this I'm not trained view creating the question what as graphic designers do we do. We are living during this time and its sorta of crazy. There has to be originality somewhere, I don't believe in this pool and the like. Lets see what happens

Discourse

Already wrote two of them
Previous date:3/3
Name of article: The New Activism
Alfredo rivera

Swiss 4/7

poster still viable medium
josef muller brockman
objective symbol
swiss
shifting of line
paul rand
IBM logo
saul bass production broadcast designers.
branding comes into fashion
Vignelli
visual communicator
Wit, surrealism, modern european design
george lois
conceptual ideas
its what you see
beware of your culture
overlapping elements

changed the editorial content of the magazine
graphic design gets huge boost and a culture is built around it. rebranding across major companies.

This lecture touch base on a couple of things starting with swiss design. Its the 60's and Brockman is at the forefront of this international movement of swiss design. Math,grids, ratios and the like where being used to create pieces of art. The book grid systems is an example of this. Josef Muller Brockman starts to deal with image as an objective symbol and his Der Film posters showcase this very well. With regards to the his music posters its is this very conceptual idea with the shifting of lines to create structural harmony of music. I liked this part a lot because one of the areas that i want to excel in as a graphic designer is being able to work with music well. Interpreting and creating my own vision when i hear music. The approach taken by Brockman is exciting. Swiss design continues to be a constant influence on american design.
Another great idea that I liked from this lecture was that in the 50's everything was starting to get rebranded. "good design is good business" Companies starting realizing the power of a brand and identity which gave graphic designers jobs. I'm excited to jump into industry as it seems to be constantly evolving. Corporate design and the like grew during this time period.