Swiss 4/7

poster still viable medium
josef muller brockman
objective symbol
swiss
shifting of line
paul rand
IBM logo
saul bass production broadcast designers.
branding comes into fashion
Vignelli
visual communicator
Wit, surrealism, modern european design
george lois
conceptual ideas
its what you see
beware of your culture
overlapping elements

changed the editorial content of the magazine
graphic design gets huge boost and a culture is built around it. rebranding across major companies.

This lecture touch base on a couple of things starting with swiss design. Its the 60's and Brockman is at the forefront of this international movement of swiss design. Math,grids, ratios and the like where being used to create pieces of art. The book grid systems is an example of this. Josef Muller Brockman starts to deal with image as an objective symbol and his Der Film posters showcase this very well. With regards to the his music posters its is this very conceptual idea with the shifting of lines to create structural harmony of music. I liked this part a lot because one of the areas that i want to excel in as a graphic designer is being able to work with music well. Interpreting and creating my own vision when i hear music. The approach taken by Brockman is exciting. Swiss design continues to be a constant influence on american design.
Another great idea that I liked from this lecture was that in the 50's everything was starting to get rebranded. "good design is good business" Companies starting realizing the power of a brand and identity which gave graphic designers jobs. I'm excited to jump into industry as it seems to be constantly evolving. Corporate design and the like grew during this time period.