Feb 17th, Suprematism/Constructivism

Suprematism
Constructivism
atmospheric
strength
force
corporate communication
grand communication
bold letterform
mechanized
collage
point of view
industrial fabrication
diagonals
film in the context of a book



Here we see the beginning of two movements Russian suprematism and constructivism. Suprematism was centered around pure form and color and was meant to be metaphysical in nature. This new movement with modern graphic design helps establish geometric structure and where the art experience was obtained by abstraction. The constructivist began to emerge around 1917 and where focused with the role of art in a revolution. The use of montage and collage where used for grand communication. Around the 1920's is where things get interesting where we see an ideological split with Malevich and Kandinsky insisting that art must remain spiritual where, Rodchenko and others that swore by perfection through control. Photographs play a large role her to keep pushing the idea of grand communication. The whole process was mechanized. Flipped text to show strength and force. Photos at this point where also used to create myth through point of view, macro/micro, and collage. This is where photos start to get really pushed. They create this sort of atmosphere that illustrations just couldn't achieve. Images where used in repetition to make a certain point. This is a pivotal point in graphic design.