Reduction
Formal structure
juxtaposition
trademark association
building a brand
WW2
futurism
typographic materiality
movement
motion
propaganda art
automatism

This is what i've been waiting to learn about. Poster art comes around, that creates this whole sort of movement. One of the main ways to help communicate ideas. We see Lucian Bernhard an early pioneer who focused on reduction of iconicity. We as designers tend to want to over design, we have to learn to step back from our work and stop from over working it. More is not always better. Bernhard applies synthetic cubism/ symbolic naturalism to create this work made up of shape and sign.
We also see the modern poster evolve into a whole new level. They begin to be used as propoganda during the World Wars. Through this they where able to create fear and uncertainty in the audience which helped persuade for the war.This helped boost morale, recruit, and even hepled raise money This brings up an idea that we must be aware that the work we create will be read by people. The messages that we convey will hopefully persuade people and make them think. This can affect people greatly and to what extent will our message be good? Can it also be used for evil? I also liked the futurists they helped create a whole slew of things that helped change the way we use type today.